Santa Claus on Wheels

Christmas Commercial · Children’s Project · Public Campaign

Santa Claus on Wheels is a creative audiovisual project developed to spread the Christmas spirit across the country through municipal screens and public channels.

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Conceived as a visual commercial for children, the project brings Santa Claus to the streets, creating a playful and joyful experience designed to reach families and younger audiences in a warm and accessible way.

Popay Studio was responsible for the audiovisual production of the commercial, focusing on storytelling, visual simplicity and emotional connection, ensuring the message could travel easily across different municipalities and public platforms while keeping its magic and charm.